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Hey - I'm Liam, a Lawyer and Entrepreneur who grew my own startup to a $35M valuation.

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I’ve seen firsthand how entrepreneurs from non-legal or business backgrounds can get out-negotiated or tricked into signing documents they don’t understand. Even worse, those aware of their lack of knowledge often lack confidence and allow advisors and lawyers to make decisions that determine their company's survival.

In the worst case, entrepreneurs don’t even realize the importance of legal and business-specific knowledge till years of hard work are torn away
with nothing to show for it.


You can easily learn the basic legal and business skills required to feel confident running your business and understand the deals you are making

With my Rules of Business Course, you don’t need to rely blindly on lawyers and advisors to make life-or-death business decisions.

Armed with basic negotiation and dispute resolution skills along with a knowledge of intellectual property, contract and corporate law, you can understand, improve and grow your business.

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@danmckayr - Mar 5, 2022

I've seen my fair share of Facebook ads guides and resources during the years, this checklist takes the cake. Super comprehensive and it's ACTIONABLE. Superb job @alfieg_1

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Dan Mckay

Ecommerce business owner

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Liam Gill

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Lawyer & Entrepreneur

Persuade Accelerator


Persuade Investors and  Close Investment Rounds

Learn how to :
✅ Organically grow your network
✅ Set up a process for closing deals
✅ Learn to communicate persuasively
✅ Tell your company's narrative


More than xxx business owner have already significantly increased their profits, valuations, sales, followers and more because they learnt the rules of business.


Pro-level results without breaking the bank

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Got some remaining questions?

That’s completely normal. 😃

Hell, I usually do when I buy anything online over $20. You probably do, too.

That’s why I put together a list of common questions and answers that will help you get started.

Is your checklist suitable for dropshipping stores?

A: Absolutely. In fact, it's probably the best use case for the checklist. Many dropshipping business owners give up far too easily because their ads are failing. My checklist will get your ads turning a profit in no time.


Why are you selling how to do your job?

A: Over the years I have amassed a large number of clients for my Ad Management services and I rarely have any time to take on anyone new.

However, there are loads of small businesses and entrepreneurs who struggle with their ads, but can't afford a top-level pro. So I wanted to share my knowledge and help businesses for
an accessible price for everyone.


Is this list for complete beginners?

A: No, you'd need to have some rudimentary knowledge of how to use the Meta (Facebook & Instagram) ad platform - but just the basics.

I didn't want to waste your time with stuff like 'how to create an ad account' as you could just google that.
I'm offering pro insights and easy-to-follow checklist instructions on how to set up profitable ads.



Skyrocket your sales today: 

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Get your conversion-focused Facebook Ads Checklist NOW!


Get a complete hands-on ad account set up where I manage your ads. Initial setup fee of $1990, then $1500 pm.

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Ad copy

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*Subject to availability


"Set up and run my ad account for me"


"The most effective Facebook Ads Checklist on the planet"



50% OFF - Jan & Feb ONLY

Get a checklist that covers every aspect of social media advertising:






Ad copy









Checklist last updated: January 21st 2023

You will be redirected to Gumroad where you can pay with:

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After payment, you'll get your spreadsheet immediately.

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The biggest mistake most entrepreneurs make

Most entrepreneurs are experts in their fields; engineering, software marketing, etc. but when they start their own businesses, they are stepping into a new arena.

Fail to incorporate your company and get sued; you could lose your house. Sign a bad term sheet; your investor could take your company. Fail to have a privacy policy, get buried under millions in fines.

Why invest your time, money and dreams in building a company but not in learning the rules of the game you are playing?

These things matter — because they are actively preventing you from truly scaling your business and turning a juicy profit.


How much money could you make if your ad conversion rates doubled?

You could be just a few easy steps away from consistently turning a profit with your ads & reaching another 20...50...100 sales per day.

All you need to do is click the button below and buy the most effective, conversion-focused, Facebook & Instagram ads checklist on the planet.

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@felixmavver- Mar 9, 2022

This is great! I was really struggling to get my ads to work before but after following the spreadsheet my ads were soon profitable! I LOVE IT!

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Felix Mathews

Health & Beauty Business Owner

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Worried that Facebook ads are just too difficult?

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Here's the crazy thing:

Without the help of a pro, they kind of are. 

The competition out there is fierce. Brands big and small are all paying top dollar for advertising experts to grab the eyeballs of their audience.

The problem is that their audience is yours too!

That's why I built this checklist.

To help business owners succeed with their ads... without needing to hire a pro.

Too often businesses give social media advertising a go without any clear direction.

After poor results, they either give up on a winning product or they fork out for an expensive ad specialist - believe me, I know, I make a living from this fact.

But I can't run ad accounts for everyone. I wish I could!

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So, to help as many people succeed as I can... I built the ultimate 'done for you' Facebook Ads Checklist

For a fraction of the price of hiring an expert, you can access instructions from a pro on how to set up winning ads.

After implementing my ad campaign tricks and tips, you'll be kicking yourself you didn't seek my help sooner. Finally! you can set and forget your ads - no more stress and anxiety.

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Making the complex super easy and actionable

Now, first things first… If you decide to buy my Facebook Ads Checklist and you’re left with a useless and difficult-to-understand checklist, then you are no closer to your goals than you were before.

Instead, I’ve made it my mission to make things as clear as possible for you.


The checklist will give you clear, actionable steps that will:


decrease your customer acquisition costs


increase your profit margins


sky rocket your sales

Each step will describe exactly what to do and include notes on what the purpose of that step is, you'll not only be able to set up your winning ad campaigns, but you'll understand exactly why things are working.

A small investment in buying my Checklist now will set you up for advertising success for years to come. Plus, the Checklist is regularly updated to keep up with Facebook's algorithm changes.

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@dyllhw3- Mar 10, 2022

Thanks @alfieg_1 - absolutely amazing resource. Keep up the good work 👏

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Dylan Hwang

Fintech Startup Co-founder

Preview of the checklist
(11 out of 144 steps)

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144+ checkpoints

8 different pages

Explanation for the purpose for the step

Why should you trust me?

As I mentioned above, I've worked as a Facebook & Instagram ads specialist contractor for the last 7 years setting up winning ad sales funnels for hundreds of companies across the world. 

I’m a deeply analytical guy at heart and during all of my years in the marketing industry, I’ve remained obsessed with what truly works and what doesn’t in the real world. Which changes have an actual effect on conversion rates. What elements increase sales and profits, and how.

I’ve been a student of cognitive psychology and behavioral economics for over a decade, and I’ve built my own knowledge base on a strong foundation of hundreds of real-world A/B optimisation tests.

Bottom line is, I have a deep understanding of what affects online conversion rates with advertising — and I’m happy to share all of this knowledge and experience with you. Because I'm fed up with small business owners struggling to compete with the bigger brands.


“Alright, I’m sold — how does this work?”

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Buy the most effective, conversion-focused, Facebook Ads Checklist on the planet.

Read how to use the checklist and follow each step.

Implement the tasks and get your sales funnel set up. Get your ad copy and creatives designed perfectly too using my tips.

Once you're done, enjoy looking at your increased return on ad spend (ROAS) & boosted sales numbers.

Plus, with the exclusive pro insights you get in the Checklist tabs:

💎Lucrative Optimisation, 🚀Unstoppable Scaling, and 💥Demolishing Competition
- you can skyrocket your sales further!

3 Most common scenarios:

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Entrepreneurs are overconfident - They don’t realize their lack of knowledge and get beaten by those who understand the Rules of Business. Example: Elon Musk tricking Tesla’s Founders

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Entrepreneurs lack confidence - Entrepreneurs second guess their decision and leave major decisions like investment terms, employee compensation, privacy policies and more to lawyers or advisors who aren’t as invested in the long-term success of the company.

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Entrepreneurs ignore rules - Entrepreneurs move forward without considering the applicable laws and forget to incorporate or follow industry-specific regulations and can face large fines and personal liabilities, costing them their homes and families.

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100% 14-Day Money Back Guarantee

After your purchase, you have 14 days to ensure the Facebook Ads Checklist is valuable for you. If you're not completely satisfied and don't find any value in it, I will refund your payment, guaranteed!

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